I’m convinced that Apple’s strategy dumbs down its first release of a product to provide that product a ready made path for growth in the future. I think the basics of this strategy happened by accident with the iPod , then where refined even further with the iPhone and has continued full force with the iPad. Here are the key points:
- Create a killer product with everything anyone would reasonably want included in it. But wait, don’t release it like that.
- Capitilize on the “I WANT!” factor on the initial release: Make sure the significant components are there, but remove some of the key bells and whistles. Keep those in your pocket for now.
- Keep those bells and whistles close at hand and dribble them out as new innovations over the next two to three years.
- When you do finally release the full version, create a two tier market for the product by cutting the original, or now basic, versions price in half.
So using this as a guide, is it so hard to predict that in 2011, there will be two iPad tiers, the basic one which will be released as new in March 2010 and then an iPad-s which will be released in March 2011 with a camera, larger screen, some sort of keyboard feedback and hopefully some resolution to the Flash problem; most likely, HTML5 will be on the horizon to take care of the issue.









